Businesses are increasingly going digital, and this is driving ever higher levels of data creation and retention. Deeper insights into customer behaviour based on identifying and analysing their data help upsell and cross-sell and increase long term customer satisfaction and retention. IDC predicts that this data-driven world will result in the global Datasphere growing almost five-fold from 2018 to reach 175 Zettabytes by 2025. Meanwhile IT is becoming more diverse, with almost three-quarters of companies identifying as having a multicloud approach and making use of three or more cloud service providers.
IDC’s Multicloud Survey of 2019 showed that getting on top of all this data expansion will not all be smooth sailing, with challenges around data protection, integration, sharing and regulatory compliance – and all the while keeping an eye on the cost and value to the business. These challenges will make it essential for any company looking to thrive in the digital economy to have a data strategy, that looks to identify, integrate, unify and protect access to data – whatever it is, and wherever it is located.